Asset Purchase Agreement

On March 12, 2009, MIVA, Inc. (the "Company") and certain of its subsidiaries entered into and consummated an Asset Purchase Agreement (the "Agreement") with Adknowledge, Inc. ("Adknowledge") and certain of its subsidiaries pursuant to which the Company sold to Adknowledge assets relating to its MIVA Media operations for cash consideration of approximately $11.6 million, plus assumption of certain balance sheet liabilities, and subject to certain retained assets and liabilities and post-closing adjustments (the "MIVA Media Sale").

MIVA Media is an auction based pay-per-click advertising network that operates across North America and in Europe. MIVA Media connects buyers and sellers online by displaying advertisements in response to consumer search or browsing activity on select Internet properties. MIVA Media derives revenue primarily from online advertising by delivering relevant contextual and search ad listings to a third-party ad network and its consumer audiences on a performance basis.

The Company and Adknowledge made customary representations, warranties and covenants in the Agreement and each party has certain indemnification obligations under the Agreement. Further, the Agreement prohibits the Company from competing in the business of owning and operating a pay-per-click network connecting advertisers and third party publishers for five years, and prohibits the Company from diverting or soliciting past, existing or prospective clients, customers or sources of financing of Adknowledge or from employing or soliciting for employment Adknowledge's employees (including the Company's employees that transferred to Adknowledge pursuant to the terms of the Agreement) for two years. In addition, the Agreement prohibits Adknowledge from employing or soliciting for employment the Company's employees who did not transfer to Adknowledge pursuant to the terms of the Agreement for two years.

The foregoing description of the MIVA Media Sale and the Agreement does not purport to be complete and is qualified in its entirety by reference to the complete text of the Agreement, which is attached hereto as Exhibit 10.1 and incorporated herein by reference.

The Agreement has been included to provide investors and security holders with information regarding its terms. It is not intended to provide any other financial information about the Company or its subsidiaries and affiliates. The representations, warranties and covenants contained in the Agreement were made only for purposes of the Agreement and as of specific dates; were solely for the benefit of the parties to the Agreement; may be subject to limitations agreed upon by the parties, including being qualified by confidential disclosures made for the purposes of allocating contractual risk between the parties to the Agreement instead of establishing these matters as facts; and may be subject to standards of materiality applicable to the contracting parties that differ

from those applicable to investors. Investors should not rely on the representations, warranties and covenants or any description thereof as characterizations of the actual state of facts or condition of the Company or any of its subsidiaries or affiliates. Moreover, information concerning the subject matter of the representations, warranties and covenants may change after the date of the Agreement, which subsequent information may or may not be fully reflected in public disclosures by the Company.

Consent and Amendment to Loan and Security Agreement

On March 12, 2009, the Company and MIVA Direct, Inc., a wholly owned subsidiary of the Company ("MIVA Direct" and together with the Company, the "Borrowers"), entered into a Consent and Amendment to Loan and Security Agreement (the "Amendment") with Bridge Bank, National Association ("Bridge Bank"), which amends certain terms and conditions under that certain Loan and Security Agreement dated as of November 7, 2008 (the "Loan Agreement"). The Loan Agreement provides a revolving credit facility to MIVA of up to $10 million (the "Facility").

Pursuant to the Amendment, MIVA Direct became a borrower under the Loan Agreement and granted a general security interest in its assets to Bridge Bank. The Amendment also provides the termination of that certain unconditional guaranty entered into by MIVA Direct on November 7, 2008 for the benefit of Bridge Bank.

. . .

The information under the caption "Asset Purchase Agreement" contained in Item 1.01 of this Current Report on Form 8-K is incorporated herein by reference.

The information under the caption "Consent and Amendment to Loan and Security Agreement" contained in Item 1.01 of this Current Report on Form 8-K is incorporated herein by reference.

On March 13, 2009, the Company named Michael A. Cutler, the Company's Senior Vice President, Finance, as the Company's Chief Financial Officer effective immediately. Additionally, on March 13, 2009, Lowell Robinson ceased to serve as the Company's Chief Financial Officer and Chief Operating Officer, and Subhransu Mukherjee ceased to serve as the Company's Senior Vice President MIVA Media, and effective April 15, 2009, the employment of Messrs. Robinson and Mukherjee will terminate. Each of Mr. Robinson and Mr. Mukherjee are entitled to severance under the terms of their respective existing employment agreements, subject to their compliance with certain covenants.

(b) Pro Forma Financial Information

Attached hereto as Exhibit 99.1 and incorporated herein by reference are (i) unaudited condensed consolidated balance sheet at September 30, 2008; (ii) unaudited condensed consolidated statements of operations for the nine month periods ended September 30, 2008 and 2007; and (iii) unaudited condensed consolidated statements of operations for the fiscal years ended December 31, 2007 and 2006.

These unaudited pro forma condensed consolidated financial statements are presented for illustrative purposes only and are not necessarily indicative of the operating results or the financial position that would have been achieved had the MIVA Media Sale been consummated as of the dates indicated or of the results that may be obtained in the future. These unaudited pro forma condensed consolidated financial statements and the accompanying notes should be read together with the Company's audited consolidated financial statements and accompanying notes as of and for the years ended December 31, 2007 and 2006, and Management's Discussion and Analysis included in the Company's Annual Report on Form 10-K for the year ended December 31, 2007 and the unaudited consolidated financial statements filed in our Form 10-Q for the period ended September 30, 2008.

(d) Exhibits.

Exhibit No.                                 Description

10.1*         Asset Purchase Agreement dated as of March 12, 2009 among MIVA, Inc.,
              B & B Advertising, Inc., MIVA (UK) Limited, U.S. Acquisition Sub, Inc.,
              Ajax Media Ltd., and Adknowledge, Inc.

99.1          Pro forma financial information

pursuant to Rule 24b-2. The omitted confidential material has been filed separately with the Securities and Exchange Commission. The location of the omitted confidential information is indicated in the exhibit with asterisks (***).